Strategic Marketing and Business Planning

Without these two critical elements your organization will be without direction. MTC has proven expertise in developing strategic marketing and business plans for not-for-profit organizations, government agencies and the private sector providers of tourism and recreation products and services.

Public Relations and Promotions
Public Relations, publicity and promotions are critical elements of the marketing plan for any organization. MTC believes that these activities, when integrated into the day-to-day operations of organizations, yield significantly better results.

Advertising Campaign Development and Implementation
MTC has extensive experience in developing, implementing and evaluating advertising campaigns for small- and medium-sized organizations. Through media partnerships, MTC is able to leverage advertising budgets to significantly increase advertising frequency and enhance placement.

Market Positioning and Brand Development
How you want to be perceived by the public and how the public see your organization takes careful planning, ongoing monitoring and discipline. MTC has launched and re-launched several tourism brands with great success.

Market Research
Understanding your market potential requires careful research using primary and secondary research. MTC has proven experience in developing research tools, implementing research programs and analyzing and reporting results.

Corporate Partnership
Taking inventory of your organization’s assets is the first step in developing Corporate Partnership opportunities. Every organization has assets that others would like to access. Your organization has the opportunity to create new corporate partnerships using your brand and assets. MTC has worked with many national and international brands to create effective promotional partnership programs.