Strategic Marketing and Business Planning
Without these two critical elements your organization will be without
direction. MTC has proven expertise in developing strategic marketing
and business plans for not-for-profit organizations, government agencies
and the private sector providers of tourism and recreation products
Public Relations and Promotions
Public Relations, publicity and promotions are critical elements of
the marketing plan for any organization. MTC believes that these
activities, when integrated into the day-to-day operations of organizations,
yield significantly better results.
Advertising Campaign Development and Implementation
MTC has extensive experience in developing, implementing and evaluating
advertising campaigns for small- and medium-sized organizations.
Through media partnerships, MTC is able to leverage advertising budgets
to significantly increase advertising frequency and enhance placement.
Market Positioning and Brand Development
How you want to be perceived by the public and how the public see your
organization takes careful planning, ongoing monitoring and discipline.
MTC has launched and re-launched several tourism brands with great
Understanding your market potential requires careful research using
primary and secondary research. MTC has proven experience in developing
research tools, implementing research programs and analyzing and
Taking inventory of your organization’s assets is the first step
in developing Corporate Partnership opportunities. Every organization
has assets that others would like to access. Your organization has
the opportunity to create new corporate partnerships using your brand
and assets. MTC has worked with many national and international brands
to create effective promotional partnership programs.